TollsNY Website for E-ZPass
Public Sector
New York, US
https://tollsny.com/
Before finding the right solution, we faced several key challenges that needed to be addressed to achieve the desired outcome:
The New York MTA required a responsive, multi-device website for the E-ZPass and Tolls-By-Mail systems.
The site required multi-language support for English and Spanish.
The site needed to serve 12-14 million users across diverse categories (Private, Retail, Fleet, Business, Commercial)
Additional requirements included integration with backend systems and the ability to support future languages.
Gathering business requirements and creating user flows (happy-path, alternate, and negative use cases).
Developing technical specifications for front-end integration into backend systems.
Implementing a responsive desktop, tablet, and mobile web UI with over 500 features for seamless user interaction.
Conducting rigorous end-to-end testing to ensure a fully integrated, secure system.
Successfully serves 12-14 million users across multiple categories with optimized performance and user flows.
Enhanced user experience through a modern, responsive design for desktop, tablet, and mobile devices.
Flexible architecture allows seamless addition of new features and integrations.
Fully integrated system ensures reliability, security, and scalability for long-term success.
The New York MTA required a responsive, multi-device website for the E-ZPass and Tolls-By-Mail systems.
The site required multi-language support for English and Spanish.
The site needed to serve 12-14 million users across diverse categories (Private, Retail, Fleet, Business, Commercial)
Additional requirements included integration with backend systems and the ability to support future languages.
Sofina, in partnership with client BAs and UX experts, delivered the next-generation responsive web UI by:
Gathering business requirements and creating user flows (happy-path, alternate, and negative use cases).
Developing technical specifications for front-end integration into backend systems.
Implementing a responsive desktop, tablet, and mobile web UI with over 500 features for seamless user interaction.
Conducting rigorous end-to-end testing to ensure a fully integrated, secure system.
Successfully serves 12-14 million users across multiple categories with optimized performance and user flows.
Enhanced user experience through a modern, responsive design for desktop, tablet, and mobile devices.
Flexible architecture allows seamless addition of new features and integrations.
Fully integrated system ensures reliability, security, and scalability for long-term success.
Max leads multiple cross-functional teams at Sofina Solutions, overseeing cloud-based microservices, middleware integration with legacy systems, and client-facing technologies across Web, iOS, Android, and chatbot platforms like Alexa. With the ability to adapt seamlessly to diverse client environments, Max ensures every solution aligns with Sofina’s high standards for quality and scalability. In addition to his leadership in software development, Max is a seasoned DevOps engineer with expertise in Software Configuration Management (SCM), build pipelines, and deployment automation. Max’s ability to connect cutting-edge technologies with legacy systems ensures that Sofina’s clients receive future-proof solutions tailored to their business needs.
Patti brings over 25 years of experience leading global software development teams across Windows, Web, Mobile, and Cloud platforms. With a background in software development and expertise in business analysis, user experience, and product development, she has excelled at all stages of the development process, from requirements gathering to final delivery. Patti is proficient in both agile and waterfall methodologies, having managed teams that delivered continuously to production and balanced internal agile practices with external waterfall deadlines. A Certified Scrum Master and Product Owner, she has mentored and trained teams to improve efficiency, successfully coaching a struggling development team to deliver four consecutive high-quality, on-time releases. Patti is skilled in resource allocation, risk management, and organizing complex projects, empowering teams to tackle challenges confidently and consistently deliver exceptional results.
With decades of experience, Joe Brutto leads technology strategy and innovation at Sofina Solutions, ensuring that every solution aligns with the company’s vision for scalability, efficiency, and client success. As CTO, Joe is responsible for overseeing the development of complex architectures, guiding the technical roadmap, and ensuring seamless integration of cloud infrastructures with legacy systems to deliver robust, scalable solutions. His expertise in systems thinking enables him to design and manage systems capable of processing millions of transactions per minute on platforms like AWS, Google Cloud, and Microsoft Azure.
Prior to joining Sofina Solutions, Joe founded Version 42 Software, where he built high-speed, large-scale systems across both cloud and on-premise environments. In addition to his role in setting Sofina’s technology direction, Joe leads DevOps practices, implementing tools such as Terraform, Chef, and Puppet to streamline deployment and enhance operational excellence. Throughout his career, he has served as a lead architect and engineer, consistently delivering cutting-edge systems for internal teams and clients alike, establishing himself as a visionary in enterprise architecture and systems integration.
Bob Traweek brings over 20 years of experience driving financial performance and operational excellence in leadership roles across several industries. As a seasoned executive, Bob is known for his expertise in strategic financial planning, process optimization, and fostering collaborative partnerships with customers and vendors. Before joining Sofina, Bob served at B. Braun Medical Inc., where he held senior roles, including Sr. Director of Sourcing and Procurement. He holds a Master’s in Supply Chain Management, dual Bachelor’s degrees in Business Logistics, International Business, and Japanese, along with multiple professional certifications, including Kaizen facilitation.
Darian Rashid brings over 25 years of expertise in hyperscale system design and implementation, specializing in Cloud Architecture, Big Data, and Artificial Intelligence. As the founder and CEO of Sofina Solutions, Darian leverages his entrepreneurial experience and technical expertise to drive the company’s vision and global strategy. He has led complex, large-scale projects for diverse industries worldwide, ensuring on-time, on-budget delivery while remaining agile and adaptable to real-time client needs.
Darian is skilled in managing enterprise-scale projects using Agile methodologies, seamlessly integrating new technologies with legacy systems to meet evolving business goals. Before Sofina Solutions, he founded Salsa Systems, Inc., securing venture capital funding and successfully selling the company, demonstrating his ability to scale businesses from inception to exit. His leadership at Sofina reflects a deep understanding of both technological innovation and business growth, making him a driving force behind the company’s ability to deliver cutting-edge solutions and achieve sustainable success.
Darian Rashid brings over 25 years of expertise in hyperscale system design and implementation, specializing in Cloud Architecture, Big Data, and Artificial Intelligence. As the founder and CEO of Sofina Solutions, Darian leverages his entrepreneurial experience and technical expertise to drive the company’s vision and global strategy. He has led complex, large-scale projects for diverse industries worldwide, ensuring on-time, on-budget delivery while remaining agile and adaptable to real-time client needs.
Darian is skilled in managing enterprise-scale projects using Agile methodologies, seamlessly integrating new technologies with legacy systems to meet evolving business goals. Before Sofina Solutions, he founded Salsa Systems, Inc., securing venture capital funding and successfully selling the company, demonstrating his ability to scale businesses from inception to exit. His leadership at Sofina reflects a deep understanding of both technological innovation and business growth, making him a driving force behind the company’s ability to deliver cutting-edge solutions and achieve sustainable success.
Darian Rashid brings over 25 years of expertise in hyperscale system design and implementation, specializing in Cloud Architecture, Big Data, and Artificial Intelligence. As the founder and CEO of Sofina Solutions, Darian leverages his entrepreneurial experience and technical expertise to drive the company’s vision and global strategy. He has led complex, large-scale projects for diverse industries worldwide, ensuring on-time, on-budget delivery while remaining agile and adaptable to real-time client needs.
Darian is skilled in managing enterprise-scale projects using Agile methodologies, seamlessly integrating new technologies with legacy systems to meet evolving business goals. Before Sofina Solutions, he founded Salsa Systems, Inc., securing venture capital funding and successfully selling the company, demonstrating his ability to scale businesses from inception to exit. His leadership at Sofina reflects a deep understanding of both technological innovation and business growth, making him a driving force behind the company’s ability to deliver cutting-edge solutions and achieve sustainable success.
